Eterneva Partners with Columbus-based Schoedinger Funeral and Cremation Service to Bring More Options to Grieving Families


Startup that celebrates remarkable people and pets by making diamonds from hair or cremated remains partners with Schoedinger Funeral and Cremation Service to offer more personalized memorial options

Austin, TX, July 15, 2019—Eterneva, an Austin startup that celebrates remarkable people and pets by turning their hair or cremated remains into diamonds is announcing today it’s partnership with Columbus-based Schoedinger Funeral and Cremation Service.

Eterneva, which is on a mission to improve the way society responds to grief after loss, launched in Q4 2017 and has grown 250% YOY. 

A key partner in bringing more innovation to the grief space is Columbus, Ohio based Schoedinger Funeral and Cremation Service. Schoedinger and Eterneva aim to bring more soulful memorial options to families looking for remarkable ways to honor their loved ones that both help in the grieving process and to remember the way the loved one lived, not the way they died. 

"The death care industry is a massive, growing market lacking innovative and soulful solutions. People who have lost a really close connection - a parent, a sibling, a child...have so often been underserved. These consumers value experience and want personalization and meaning in all aspects of life. We are really excited to find such a customer-focused funeral home partner like Schoedinger who fundamentally understands this need, and has been going above and beyond in the industry for decades.,” said Eterneva co-founder Garrett Ozar. “Together, we combine passion and precision to create the ultimate memorial. Better yet, we make it even more special by including customers in on the journey of growing their loved one's diamond, which truly adds brightness during a dark time.” 

Memorializing a loved one will be one of the most poignant chapters of a person’s life, and Eterneva aims to make it a meaningful experience. To support Eterneva’s mission, the startup continues to invest in Experience Innovation--including the latest technologies and the resources needed to take a human-centric approach that customers will never forget. 

“We’ve known about the cremated remains to diamonds memorial option for quite some time, but Eterneva stands head and shoulders above their competitors because of their passion for what they are doing and the customer service they bring to those going through the journey,” says Randy Schoedinger, CEO of Schoedinger Funeral and Cremation Service. “Their team is just extraordinary, and we are excited to partner with them to offer our customers more options and more meaning at one of the most difficult times in their lives.”

Eterneva recently announced its first round of funding, raising $1.2 million in 4 weeks, oversubscribing the round. 

Investors for this round of funding include Eric Korman, the founder of luxury fragrance company Phlur, Ian Lopatin, the  founder of Spiritual Gangster, Suhail Doshi, the founder of Mixpanel, Brett Hurt, the founder of Bazaarvoice, Dan Graham, the founder of Build-a-Sign and Notley Ventures, Brant Barton, the founder of Bazaarvoice  and Chairman for 1% for the Planet, David Rubin, the founder of OjoLabs, AJ Bruno, the founder of TrendKite, Brian Cruver, the founder of AlertMedia, Manish Patel, the founder of Nutrabolt, and John Banczak, the founder of TurnKey Vacation Rentals.

Eterneva is disrupting a space that has seen little to no innovation in the last 100 years, and the startup seeks to change that, starting with its intricate 8-month journey of creating a diamond from cremated remains that reflects the person behind it, including personalized videos in packaging and handwritten notes, to personalized video updates of the process.

“We’ve bootstrapped almost everything to date so this marks an inflection point, where we thoughtfully and intentionally took on funding, to accelerate our growth. We have a big vision for Eterneva — to give people better options to eternalize loved ones, ensure remarkable people aren’t forgotten and improve the way society responds to grief after a loss,” said Adelle Archer, co-founder of Eterneva. “Most importantly, we selected investors who believe in our mission, and see the need to change the conversation around death and remembrance.”

With the funding, Eterneva will launch new interactive Dedication Pages, grow its sales and marketing teams, and scale its offering of the highest quality lab-grown cremated remains to diamonds in the marketplace including opening one of the first US-based memorial diamond growth labs. 

“This year, our scientific team will begin growing diamonds in Austin,” said Archer. “This will allow customers to more easily come to see the process first-hand, and perhaps even put their loved one's carbon in the machine themselves.”

“Eterneva is led by a very passionate and driven team and is focused on a very important cause of eternalizing our loved ones,” said Brett A. Hurt, founder of Bazaarvoice, Coremetrics, and “I lost both of my parents years ago and know firsthand how limited the options were to celebrate their life. It is an honor to be among their first investors in such great company and in such a beautiful, memorable product matched with incredible customer service.” 

About Eterneva:

Eterneva celebrates remarkable people and pets by turning their ashes into diamonds. Eterneva has designed an intricate eight-month process to create these soulful remembrances, which is a journey that is as special as the diamond and the person behind it. Customers personalize diamonds’ size, color, cut, and inscriptions, so they serve as meaningful connections to the loved ones behind it. From interactive video packaging to hand-written letters, to a courier service that hand-delivers the diamond, customers experience a level of thoughtfulness they’ve never seen before. Eterneva is based in Austin, TX, and was recently featured on Inc's 30 under 30 list. To learn more visit and hear from customers at Eterneva reviews.