Our True Calling
Founders with a heartfelt mission
Eterneva was born out of grief not a boardroom. In 2015, Adelle Archer watched her mentor Tracey a 47-year-old tech executive and force of nature receive a Stage 4 pancreatic cancer diagnosis and three months to live. After Tracey passed, Adelle refused to let her memory sit in a box. She found a way to grow a real diamond from Tracey's ashes.That act of transformation turning loss into something permanent, something beautiful became thefoundation of Eterneva. Together with co-founder Garrett Ozar, Adelle built the only US-based, thirdparty validated memorial diamond company in existence, grounded in radical transparency and humancare.We are not a diamond company that happens to handle ashes. We are a grief wellness company that creates diamonds.
The life that started it all
"In 2015, my mentor Tracey was diagnosed with Stage 4 pancreatic cancer and given three months to live. She was only 47 years old. A senior executive at a tech company in Austin, she had already accomplished much yet really was just getting started. She was afraid that she would die before having had the chance to create a legacy.
What she didn’t know was that she had already made her mark on the world. When news of her diagnosis spread, people wrote to her with stories of how she had personally impacted their lives. Tracey died knowing that she had left the legacy she always wanted.
As a guardian of Tracey's ashes, I chose to have them turned into a black diamond to capture her sparkling spirit, and ensure that her legacy lives on."
ADELLE ARCHER - CO - FOUNDER & CEO
Acton School of Business, Austin TXFormer Head of Product Marketing at TrendKite · Senior Product Marketing Manager at BigCommerce ·Business Manager at CrateJoy
Recognized in Forbes 30 Under 30 (Consumer Technology) and Inc. Magazine 30 Under 30. Featuredacross Forbes, TechCrunch, Inc., CNBC, The New York Times, and Texas Monthly as the face of innovationin the end-of-life industry.
"Eterneva is my calling. This company exists because I lost someone I loved and believed families deservedbetter."
GARRETT OZAR - CO-FOUNDER & CO-CEO
A father who lived through acute loss and watched his child survive cancer, Garrett brings both personalgrief and operational precision to Eterneva's mission. As the operational and strategic engine of thecompany, he has overseen $15 million in infrastructure and R&D investment building what is todaythe largest memorial diamond facility in the United States, located in Kerrville, Texas.
Garrett was instrumental in landing Eterneva's Shark Tank deal with Mark Cuban (Season 11, Episode 3,October 2019) and leading the company's $10M Series A led by Tiger Management.
"We built this company for every family that deserves certainty at the hardest moment of their life."
WHAT $15 MILLION IN INVESTMENT LOOKS LIKE
This facility houses dozens of diamond growth machines, each dedicated to individual customers. It's open for tours by appointment. You can meet the team. You can watch the process. You can drop off ashes in person.
In an industry where most competitors won't even disclose where they operate, we invite you in.
The Eterneva promise
Listen and understand
We know losing a loved one is devastating beyond words, so we’re not here to offer platitudes. We know that grief is a long journey. We’re here to listen and talk about your loved one. Our hope is to bring brightness to an otherwise tough time.
Craft every moment to be personal
Having gone through the diamond process ourselves, we learned peace of mind is everything. Consequently, we go above and beyond other companies by how we care for your loved one's ashes, our quality control measures, and our transparent communication at every stage.
Acknowledge the legacy that was earned
The diamond is a symbol that is earned by the loved one who passed. A symbol that their character had the power to make people better versions of themselves. We strive to share that remarkable character with the world.
A team with a shared vision
We’re hard-working, over-communicating, honest and real. And we’re also customers. This is less of a company and more of a calling for all of us. Get to know us and hear our personal reasons for working at Eterneva.
Real reviews
This was the most amazing process. After speaking with Jacob, I was at ease with sending my child’s ashes to him. From the first day to the time I received the most perfect blue diamond, communication was the best. I was updated on every moment of change. Upon receiving my baby back, I was able to not only meet Jacob, but I got to meet Adelle and Garrett. I will never be able to thank them enough.
Adelle the owner was amazing! She made me feel secure with my decision and she made me feel like I was a part of the Eterneva family. And that my dad was in good hands. I am very grateful for Adelle and Eterneva family to welcome me and my dad Into the family. Thank you sooo much for everything! I love the diamond. I recommend Eterneva to everyone!
Garrett was so incredibly sensitive and caring throughout the entire diamond making process. I get to be close to my baby girl every day because of this amazing gift. It has made the passing of Lucy more bearable. Now, she truly is "Lucy in the sky with diamonds". Thank you to the entire team for all of your support and kindness.
In the press
"It's my responsibility to make some plans for the future so that my kids don't have to worry about it." - Kris Jenner
"A diamond lasts more than a single generation, the way an urn of ashes won't," says the 27-year-old entrepreneur. "Nobody wants to inherit that, but they of course want to inherit their great-grandfather's diamond."
"Eterneva is turning something around here, and can really give people some cognitive relief when they lose someone." — 2 Chainz, Most Expensivist
