Data Privacy Notice

Last Updated: April 9, 2024 (plus June 3, 2025 updates)

Eterneva, Inc., (“Eterneva,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice describes the processing of Personal Information (defined below) that is provided, collected, or disclosed in the course of providing our products or services to you (“Services”) and on the websites, applications, social media pages, and other platforms that link to this Privacy Notice. It also describes rights you may have under applicable laws.

1. Personal Information We Collect

We may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you.

• Contact Information – If you submit an inquiry, register for an account, or provide information on or through our Services, we may collect your name, address, email address, demographic information, and phone number.
• Commercial Information – If you submit an inquiry, purchase a product, or provide information on our websites, we may collect commercial information including information about purchases (e.g., payment details). This also includes information about your loved one like their name, relationship to you, their obituary and date of passing, and your contingent beneficiary.
• Usage Information – When you use our website, we may automatically record information such as your Internet Protocol address (IP Address), geolocation of your device, browser type, referring URLs (e.g., the website you visited before coming to our site), domain names associated with your internet service provider, and any other information regarding your interaction with our website.
• Communication Information – We may collect Personal Information contained within your communications with us, including audio, electronic, or visual information, screen-sharing views, and any files provided via email, chat, social media, telephone, or otherwise. Where permitted by law, we may collect and maintain records of calls and chats with our agents, representatives, or employees via message, chat, post, or similar functionality.

2. How We Collect Personal Information

Directly From You – We collect Personal Information that you provide to us, for example, if you choose to contact us, request or purchase Services or information from us, or sign up to receive updates.

From Third Parties – We may collect Personal Information from third parties including business partners, subcontractors, advertising networks, analytics providers, and search information providers, who may provide us with Personal Information about you.

Through Online Tracking Technologies – We use cookies and similar technologies to collect usage and browser information about how you use our website. For additional information regarding our use of these technologies, see Section 5 below.

3. How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information to:

• Provide and personalize our Services (e.g., process or fulfill orders, process payments, provide customer service, maintain or service accounts, verify customer information, and create or maintain business records).
• Conduct internal research and development (e.g., testing and verifying Service quality, improving our Services, and creating new features).
• Send marketing communications (e.g., messages, notices, newsletters, surveys, promotions, or news about events).
• Communicate with you (e.g., respond to your questions and comments).
• Fulfill legal, security, or safety obligations (e.g., protect our and users’ safety or property, comply with legal requirements, enforce terms, detect/prevent/respond to fraud, and protect against malicious or illegal activity).
• Support corporate transactions (e.g., sale of assets, acquisition of another business, or change of control).
• If you apply for employment, process your job application (e.g., verify information, conduct interviews, perform background checks, and communicate with you).

4. How We Disclose Personal Information

We may disclose your Personal Information in the following circumstances:

• Service Providers – We share your data with third‐party service providers who support our Services or business operations.
• Affiliates and Subsidiaries – We may share information with Eterneva family companies for business or marketing purposes (e.g., informing you of products or services that may interest you).
• Business Partners – We may share Personal Information with trusted partners or corporate affiliates (e.g., companies whose products or services we co-sponsor or recommend).
• Legal or Safety Reasons – We may share Personal Information when we have a good-faith belief that disclosure is necessary to (a) satisfy legal requirements, (b) enforce or investigate violations of agreements, (c) detect or prevent fraud or security incidents, (d) support auditing and compliance, or (e) protect rights or safety of Eterneva, employees, clients, or the public.
• Merger or Change of Control – We may share Personal Information if we are involved in a merger, acquisition, or other transaction involving a change of control, including bankruptcy. Where legally required, we will notify you in advance.

5. Cookies and Other Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to collect information about how you use our website. Below is a breakdown of what we use, how we use it, and how you can opt out.

5.1 Cookies & Usage Data

We process information collected via cookies (small text files stored on your browser) and similar technologies (e.g., localStorage, sessionStorage) to:

• Help operate certain features of our site (e.g., remembering your language or region).
• Enhance your experience through personalization (e.g., showing relevant content).
• Analyze which parts of our site are most interesting to you (e.g., page visits, click-through rates).

Most browsers allow you to block or delete cookies. Please review your browser or device’s help pages for instructions. If you reject cookies, some features of our Services may not be available or may be limited. We do not respond to “Do Not Track” signals at this time.

5.1.1 Third-Party Tracking for Advertising
We allow third-party ad platforms (e.g., Google Ads) to collect usage data for interest-based advertising. To opt out of Google’s interest-based ads, visit Google’s Ad Settings . Opting out will not affect your use of our Services.

5.2 Specific Tracking Scripts & Pixels

Below are the tracking tools (pixels, scripts, tag managers) currently deployed on our site. We do NOT sell or share any personal data with third parties. If you choose to opt out, these tools will not load for your browser:

• Google Tag Manager
  Domain: www.googletagmanager.com
  Purpose: Container for various analytics and advertising tags (e.g., Google Analytics, Meta Pixel).
• HubSpot Embed
  Domain: js.hs-scripts.com
  Purpose: HubSpot analytics/CRM tracking (forms, page views).
• OptiMonk
  Domain: onsite.optimonk.com
  Purpose: On-site popups, personalized campaigns, behavioral analytics.

All other third-party libraries (e.g., jQuery Migrate from code.jquery.com, Finsweet components from cdn.jsdelivr.net) are for functionality only and do not track you.

5.3 How to Opt Out of Tracking

Below is an example of the HTML you place in your site’s footer so that users can click “Limit or Prevent Use of My Personal Information.” This snippet is shown here purely as a code example (wrapped in <pre><code>…</code></pre>). It does not execute on this Privacy Policy page:

<footer>
  <a href="#" id="opt-out">Limit or Prevent Use of My Personal Information</a>
</footer>

<script>
  document.addEventListener('DOMContentLoaded', function() {
    var optLink = document.getElementById('opt-out');
    if (optLink) {
      optLink.addEventListener('click', function(e) {
        e.preventDefault();
        // Set a cookie that expires in one year
        document.cookie = 'no_track=true; path=/; max-age=' + (60*60*24*365);
      });
    }
  });
</script>