The enormous potential market is part of what enticed Adelle Archer and her fellow co-founders. To tap it, however, requires an intensely personal public-relations strategy. That approach is part of what differentiates Eterneva Inc. from its competitors in the memorial-diamond arena, Archer said.
Most people, when asked what should be done with their bodies when they leave this earth, consider two options: burial or cremation. Choose the former and your family may spring for a pricy coffin and gravestone; the latter will land you in a nice urn atop a mantel, or perhaps scattered among the ocean waves.