Women's Wear Daily explores how Eterneva is modernizing memorial jewelry by turning cremated remains or hair into authentic diamonds, giving grieving families a meaningful and lasting way to honor the people and pets they love.

Fortune tells the story of Green Bay Packers star Aaron Jones, who honored his father with an Eterneva diamond after losing him to COVID-19, then joined the company as an investor. Jones wears his father's diamond as a reminder that he is always with him, on and off the field.

Retail TouchPoints examines how Eterneva builds a supportive, personalized digital experience for grieving families, from the interactive diamond journey to transparent updates at every stage. The piece positions Eterneva as a model for how brands can serve customers through life's hardest moments.