Eterneva’s Shark Tank Success Story

In 2019, Eterneva’s Shark Tank episode introduced millions of viewers to a new way of honoring remarkable lives. Founders Adelle Archer and Garrett Ozar shared their vision of growing memorial diamonds from the ashes or hair of loved ones.

The pitch struck a chord with both the Sharks and audiences at home. Mark Cuban invested in Eterneva, recognizing that remembrance deserves innovation, compassion, and transparency. That moment launched a new chapter for our memorial diamond company and sparked nationwide conversations about how we celebrate legacies.

Eterneva’s Founding Story

Eterneva began with founder's Adelle and Garrett working together to create a company that was going to have a profound impact on people... Then Adelle experienced a personal loss. When Adelle lost her close friend and mentor, she wanted something beyond urns or scattering ashes. That search for meaning grew into a Texas-based memorial diamond company dedicated to helping families grieve and remember in extraordinary ways.

From the very beginning, our mission has been clear: to help families celebrate loved ones with something as remarkable as the life they lived.

The Eterneva Process Explained

Behind the scenes, our process is equal parts science and compassion. Families send a portion of ashes or hair, which is then purified into carbon. That carbon is grown into a genuine diamond using advanced technology. Each diamond is cut, polished, and set with care, becoming a one-of-a-kind legacy piece.

Our team communicates at every step, sharing updates so families feel involved and reassured.

👉 Learn the full step-by-step process in our Ashes to Diamonds Guide.

Why Families Choose Eterneva

Families choose Eterneva for more than science. They choose us because:

  • Trust – Eterneva earned the BBB Ethics & Transparency Award for how we handle every loved one’s ashes.
  • Transparency – Eterneva is the only US memorial diamond company you can visit and schedule a tour.
  • ‍Personalization – Every diamond is cut to reflect the unique story it represents.‍
  • Community – We’ve built a movement of folks looking to honor their loved one's in a spectacular way.
As one customer shared: “It’s not just a diamond... it’s my father’s story I get to carry with me.”
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Eterneva After Shark Tank: Where We Are Today

Much has happened since the Shark Tank pitch. Here’s the latest Eterneva Shark Tank update:

  • Growth & Recognition – We’ve been featured in Forbes, Inc., TIME, and Fast Company for innovation in remembrance.
  • Partnerships – Eterneva partnered with trusted industry leaders to expand access.
  • Thousands of Diamonds – Families worldwide have honored parents, spouses, children, and pets through our process.
  • Celebrities – Eterneva has become the trusted partner for celebrities with honoring their loved one's with a memorial diamond.‍
  • State of the Art Diamond Lab – Eterneva has launched the most advanced and state of the art memorial diamond lab in the world since it was introduced on Shark Tank. The company has introduced best practices in properly creating diamonds grown using carbon from the ashes of a loved one.

Mark Cuban’s Eterneva investment continues to fuel our journey. He remains a proud supporter, often highlighting Eterneva today as one of his Shark Tank success stories.

Where to Watch the Shark Tank Episode

If you missed it, the Eterneva Shark Tank episode (Season 11, Episode 3) is available to stream on Hulu, ABC, and other streaming platforms.

This is the best way to see how our journey began and why Eterneva stood out to Mark Cuban on Shark Tank.

Continuing the Mission

Shark Tank introduced Eterneva to the world, but our story is just beginning. Every diamond grown is a reminder that love and legacy live on.

If you’d like to explore how we can help celebrate your loved one’s remarkable life:

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